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	Comments on: This TV news website would be better if it had more branding	</title>
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		By: Steve		</title>
		<link>https://bradlinder.net/2007/04/this-tv-news-website-would-be-better-if-it-had-more-branding.html#comment-1432</link>

		<dc:creator><![CDATA[Steve]]></dc:creator>
		<pubDate>Thu, 05 Apr 2007 02:46:35 +0000</pubDate>
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					<description><![CDATA[Brad:&lt;br/&gt;&lt;br/&gt;Thanks for the shoutout. &quot;Viewsers&quot; has been something of an ongoing joke at LR (7 years and counting, in fact) and I think I regret having used it in the title of this piece. It&#039;s getting more critique than the piece itself.&lt;br/&gt;&lt;br/&gt;You have caught on to the larger point here - money. I&#039;m fine with stations making money. In fact - I want them to make MORE money. It&#039;s just that they&#039;re going about it in an old-school way. Filling a page with as many banners and buttons as  you can is no way to make money. A spartan site with targeted advertising is the way to do this. RSS advertising is the way to do this.&lt;br/&gt;&lt;br/&gt;TV sites don&#039;t know what they want to be. They think they have to service the &quot;master&quot; - the TV show. It&#039;s nonsense. They need to service the community. Until they do that, there&#039;s no money - and no reason to visit, either.&lt;br/&gt;&lt;br/&gt;Again - thanks for the link and the excellent analysis.&lt;br/&gt;&lt;br/&gt;Steve Safran&lt;br/&gt;Lost Remote]]></description>
			<content:encoded><![CDATA[<p>Brad:</p>
<p>Thanks for the shoutout. &#8220;Viewsers&#8221; has been something of an ongoing joke at LR (7 years and counting, in fact) and I think I regret having used it in the title of this piece. It&#8217;s getting more critique than the piece itself.</p>
<p>You have caught on to the larger point here &#8211; money. I&#8217;m fine with stations making money. In fact &#8211; I want them to make MORE money. It&#8217;s just that they&#8217;re going about it in an old-school way. Filling a page with as many banners and buttons as  you can is no way to make money. A spartan site with targeted advertising is the way to do this. RSS advertising is the way to do this.</p>
<p>TV sites don&#8217;t know what they want to be. They think they have to service the &#8220;master&#8221; &#8211; the TV show. It&#8217;s nonsense. They need to service the community. Until they do that, there&#8217;s no money &#8211; and no reason to visit, either.</p>
<p>Again &#8211; thanks for the link and the excellent analysis.</p>
<p>Steve Safran<br />Lost Remote</p>
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